Gabe the catNow that i think about it: i would only start to like the idea of a smartphone if some startup company made an open source "smartphone" that instead of using an operating system (like Android or iOS) it used a non-flashable firmware that had all apps preinstalled and you couldn't change them, not with the microSD card slot becuase it has no App Store or even WAP
P.S: and if they market it to compete with all the famous smartphone brands (like for example: Apple, Samsung or Xiaomi) that would make them a "brand of the year" for me.