I finally realized where the privacy-focused marketing of commercial VPN services comes from.

Over 10 years ago, most of the internet used plaintext http and other unencrypted protocols. So someone yoinking your cookies on a public wi-fi hotspot was a genuine concern and a real possibility. A VPN does indeed protect against that. But with the switch to encrypted protocols, VPN services just kept their old narrative, even though it no longer makes sense technically.

@grishka from what I’ve seen, they appeal to visibility by ISP, which in case of torrenting licensed media could and will result in legal prosecution. Which in some countries may end up even with real cell.
@grishka switch to encryption so far is only involving a little percentage of DNS. Little people uses DNS over HTTPS. If you sniff carefully, without VPN you can get the website people is navigating, by example.