The market will offer you a mask and call it your “brand.” It will reward the mask, promote the mask, and pay the mask. And if you wear it long enough, you will forget the face underneath. Then success starts to feel like suffocation, and you call it burnout or boredom or “needing a rebrand.”

No.

You simply outgrew the costume you were paid to wear.
Time to be yourself.

#personalbranding #thoughtleadership #onlinebusiness