Buzzfeed's shares go from $15 to 70 cents, now approaching bankruptcy, seemingly as a result of going all-in on 'AI' generated content.

This emerging pattern does not speak to a wicked problem. Rather, it should be no surprise that people don't want to read machine-generated content that outwardly pretends to come from a person. Because it is innately &intrinsically deceptive, which people do not like, so ending trust that will be very hard to win back. If at all

https://futurism.com/artificial-intelligence/buzzfeed-disastrous-earnings-ai

#ai

BuzzFeed Nearing Bankruptcy After Disastrous Turn Toward AI

Three years after its pivot to AI, the writing is on the wall for BuzzFeed. The company said there's "substantial doubt" it can keep going.

Futurism

@JulianOliver Sad it has reached this state, I always thought BuzzFeed was a cool cultural product of its time and lived through its heyday, even if it wasn't necessarily for me. It made a few good, or at least interesting pivots.

Part of the problem might be in thinking that people will want AI-generated when it's built a brand and reputation on being human-made. "AI-native" brands and content are now (sadly) abundant in ways that shock me. And another part of it might just be beating a dead horse when people get less and less of their news and information from media companies. Exit on a high, with dignity towards staff, rather than...this.

@diemkay Well said.