Sports Programming Accounts for Almost 30 Percent of All Ad-Supported TV Viewing
https://daringfireball.net/linked/2026/03/13/sports-30-percent-ad-supported-tv
Sports Programming Accounts for Almost 30 Percent of All Ad-Supported TV Viewing

Link to: https://deadline.com/2026/03/sports-tv-viewing-advertising-nielsen-1236750721/

Daring Fireball
@daringfireball sweet, obesity and sports watching both on the rise. why do things irl when you can just watch