I think it depends on your industry.

I actually just got a new job. Went through the usual, job boards, linkedin, friends and family. Nothing worked for 3 months. Longest Ive ever been out of work.

what actually got me a job was a cold email I sent to a local company, explaining that I was new in the area and looking for work.

I picked that company to “cold call” simply because I had bought something of theirs in the past and remembered the name when I was learning the local maps.