YouTube ads are about to get even longer and they’ll be unskippable - Dexerto

YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

YouTube ads are about to get even longer and they’ll be unskippable

YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

Dexerto
Oh no, the ads I don’t watch are getting even longer!?
I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,…?

Those will not block YT ads.

They’ll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

Youtubes ads are not delivered into the videostream. That would mean reencodingevery video for every user and would need an insane amount of computing power.
Why would you need to re encode when you can literally pause one stream swap in the ad and then swap back in the paused one in the same response

Exactly. Instead of editing within the video stream you just switch to a second stream.

However from youtubes perspective that has the downside that the switching logic is where adblockers can hook in to block the ads.