mesaMar 10

YouTube ads are about to get even longer and they’ll be unskippable - Dexerto

YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

YouTube ads are about to get even longer and they’ll be unskippable

YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.

Dexerto
Show threadartyomMar 10
Oh no, the ads I don’t watch are getting even longer!?
Show threaddindonmaskerMar 10
I just purchased a new travel router that will have options for ad blocking built in. Would that block ads on any device sharing that connexion? TV, phone, PC, smart fridge,…?
Show threadcircuscriticMar 10

Those will not block YT ads.

They’ll block ads at a DNS level, but YouTube ads are delivered directly into the video stream.

Show threadVibeSurgeon

Those will not block YT ads.

This is correct

but YouTube ads are delivered directly into the video stream.

This is false

Mar 11 at 6:13amWeb
Show threadScrolloneMar 11
And the reason is that those ad-blockers are based on DNS block lists, and YouTube ads are served by the same servers that also serve videos.
Show threadVibeSurgeonMar 11
This is my understanding as well, yeah.
Show threadHyperfocusSurferMar 13

this is false

So far

Show threadVibeSurgeonMar 13

Sure, but that can be said about almost anything.

Still, I’d be surprised if they went the route of embedding ads into the stream, in part because of measurability/skipability/etc. It’s definitely not out of the question, but I think we’re still ways to go before we get there.

And even then, tools like yt-dlp would probably be able to apply some heuristics to figure out which segments are foreign to the stream and slice them out that way. Blocking yt-dlp would require DRM, which in turn requires changing the transcoding pipeline in a pretty non-trivial way. I also doubt they would willingly go this route.