Honest advertising at least
How much money would one presume 5 beers would that it would cover this many beers? Even if you’re buying at a local convenience store or at your local alcohol store this would be around $50? Who walks up to a place, sees an order of what they assume is 5 beers for that price and thinks, “Yeah that’s a fair price.”

I mean you’re probably right but at least for where I live, your numbers are WAY off. Looks like this is four 24 packs, which where I live goes for around $60 on the cheap end. So that’s $240 at a minimum. Assuming they do a bulk discount, maybe an even $200 if it’s cheap beer. On the other extreme, basically any restaurant here charges $9-10 for standard domestic beer, and obviously more for imported or premium. So that’s looking at close to $1,000 for all that. A bundle discount might bring it down to $900 or $850 or something. And then I guess you could go even further and talk about higher end beers which are oftentimes $20 here, or more probably too. So double the previous numbers.

All that’s to say, even on the low end of $200, that’s still nuts for 5 beers. That would be $40 per beer, which even high end at a specialty restaurant I wouldn’t expect to see that high. Hell, even at a stadium, I think I’ve only seen as high as $25-30 for a single high end beer. I just checked online actually and I could get a 5L keg of Heineken at my local liquor store for $42. And for high end stuff, the most expensive individual beer I could get right now is $34, and that’s for 750ml which is larger than what’s shown in the picture.