YouTube ads are about to get even longer and they’ll be unskippable - Dexerto
YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.
YouTube ads are about to get even longer and they’ll be unskippable - Dexerto
YouTube viewers will soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on a popular app.
That’s unfortunate for the content creators. I realize that majority of their revenue comes from ads, but this is probably going to drive viewership down. The average person doesn’t have that kind of attention span anymore.
Ads are already a nuisance, making them unskippable will turn people away from the video especially if they also decide to go down the route twitch went of you having to physically be present and not minimize the ad. Creators already resort to their own product placement in their videos, which fortunately can be skimmed through. I just try to buy THEIR products to show support, if they offer.
Also, nothing makes me want a product less than intrusive annoying ads. That’s a product I would steer clear of.
physically be present and not minimize the ad
That’s only a problem on mobile. Desktop browsers don’t disclose the state of the window to the JavaScript API. What this means is: YouTube can tell if you switch tabs, but it can’t detect if you open another browser window in the meantime and let the ad run in the background.