Gotta stay focused on my macros

https://aussie.zone/post/30455543

Random, but why are Americans so obsessed with protein all of sudden? Did some big corp poured lots of money into marketing? I’ve never really cared about it and my build is fine. I do remember reading a study that high protein intake leads to health issues, not better health, and then you hear nutritionists scream about protein obsession and how that’s not good. Nearly all already have optimal protein intake without any supplements or “extra protein foods”.
Probably grifters, but perhaps more people living meal-to-meal?