Mar 10

It’s known that Vauxhall produces vehicles for the UK that are branded as Opel on the continent. Vauxhalls are essentially Opels with the steering wheel on the right

But what is even more hilarious is that Opel and Vauxhall use the same adverts… But mirrored. Like they are the exact same videos, but the video is flipped for the UK

The best example to show you is the advert for the latest Astra model

https://youtu.be/ht36CeDLxmI - Vauxhall

https://youtu.be/D0arupTbe6E - Opel

All-New Astra | Vauxhall

YouTube
Show threadAmyMar 10
@[email protected] it would be interesting to compare the differences in phrasing they use for equivalent projects over time! I can already see that the Vauxhall one is marketed in terms of power and performance, possibly marketed to men specifically, whereas the Opus one is more neutral and practical.
Show threadAmy
@[email protected] I mean, I don't know that it's marketed to men. Maybe women care about that stuff in a car too, although honestly I don't know why anyone cares about the power factor of a car they'll be ferrying their children in or using to get to work lol
Mar 10 at 3:09pmWeb
Show thread   Mar 10
@NotThatDeep I also wonder as well! I think it’s because Astra has had the pedigree of being a “hot hatch” in the UK, so marketing for it being sporty and powerful leans into that
Show threadAmyMar 10
@[email protected] ahh, right