Honest advertising at least
How much money would one presume 5 beers would that it would cover this many beers? Even if you’re buying at a local convenience store or at your local alcohol store this would be around $50? Who walks up to a place, sees an order of what they assume is 5 beers for that price and thinks, “Yeah that’s a fair price.”
I mean, going skiing costs an arm and a leg to begin with. $10 for a large beer at the mountain doesn’t sound outrageous to me.

Ten bucks? Oh for beer to be so cheap at a ski lodge, haha.

Those are 90’s prices.

Depends on where you go. Vail and Icon own most resorts and are expensive af. But there are more locally owned places where prices are still reasonable as of a month ago.