ITT: people falling for engagement bait

Basic marketing 101, if you can get people to talk about your product, you have succeeded.

There was a marketing campaigns for mittens versus gloves a while back, but the marketing team “mixed up” the terms (more then likely in purpose). This got everyone talking and debating.

The more recent one is the Big Arch burger.

I must be winning at marketing avoidance, because I have no idea what you’re talking about in either case.