Honest advertising at least
How much money would one presume 5 beers would that it would cover this many beers? Even if you’re buying at a local convenience store or at your local alcohol store this would be around $50? Who walks up to a place, sees an order of what they assume is 5 beers for that price and thinks, “Yeah that’s a fair price.”

Counterpoint: a lot of people on ski slopes make enough money to legitimately not even concern themselves with prices

As long as there’s snow, sure. I’m literally in a ski town right now that got fucked because of this. But don’t worry, climate change is just a hoax…