Gotta stay focused on my macros

https://aussie.zone/post/30455543

Random, but why are Americans so obsessed with protein all of sudden? Did some big corp poured lots of money into marketing? I’ve never really cared about it and my build is fine. I do remember reading a study that high protein intake leads to health issues, not better health, and then you hear nutritionists scream about protein obsession and how that’s not good. Nearly all already have optimal protein intake without any supplements or “extra protein foods”.

why are Americans so obsessed with protein all of sudden?

what do you mean obsessed with it? where are you seeing it show up a lot?

edit: The market is experiencing strong and sustained growth globally, driven by a combination of health, fitness, lifestyle, and dietary trends.

futuremarketinsights.com/…/protein-powder-market

Protein Powder Market Size, Demand & Trends 2025 to 2035

Muscle-building fuel! Discover why protein powder remains a staple in fitness and meal replacement markets.

Future Market Insights