@kunev exactly, it isn't weird anymore, because we're getting used to it. The typical corporate titles do not sound ridiculous anymore, just because we've gotten used to them. "Chief executive officer" is not much different than "supreme leader". Even Mussolini used the humbler "Il duce" (the leader). One would say "I'm the chief executive officer" of the app that tracks how may kilometers you ran this morning or of the doorbell company, with a straight face.