Jason LefkowitzI have no idea what the strategic logic is behind bringing back a well-loved car model with a big warning slapped on it that says “we are absolutely positively going to stop making this again 18 months from now”
Emily Velasco@jalefkowit Artificial scarcity? It works for other products. Maybe it will work for a car?
@MLE_online They do that all the time in the supercar world, and it works there. Not sure it will land the same among people interested in a budget EV though
@jalefkowit If you want a budget compact EV and there's not a lot of offerings out there, maybe you'll jump at the chance to buy a Bolt while it's available?
If Honda brought back the Fit for a limited time only, I know a lot of people who would be rushing out to get one