The #dotcons assume you want to be a techbro

One of the quiet assumptions built into almost every #dotcons platform is that the user secretly wants to become a #techbro. Not literally, of course, but culturally. You are expected to optimise yourself by building your “personal brand” to track your metrics. Engage with algorithmic growth loops by understand platforms, feeds, APIs, monetisation tools, creator dashboards. You’re supposed to treat communication as a kind of performance engineering problem. Most people never asked for […]

https://hamishcampbell.com/the-dotcons-assume-you-want-to-be-a-techbro/