The Long Tail
When companies do things like this, it actually hurts their image more than if they did nothing at all.
It's obviously performative, green washing, a line item on a PR budget, not a strategic initiative.
agile_otter@sleepyfox ...But we'll take the 100m if it does any good at all.
Lord knows we can't count on the government to back research of any useful kind anymore. I don't care if the motives include PR and such.
They could conduct business as usual and not give anything at all.
Lord knows we can't count on the government to back research of any useful kind anymore. I don't care if the motives include PR and such.
They could conduct business as usual and not give anything at all.
@tottinge It's like getting an 'employee of the month' award, or a ten quid gift voucher when your team successfully delivers a project that brings in the company several million.
Psychology research shows small rewards are worse than no reward at all for employees.
Psychology research shows small rewards are worse than no reward at all for employees.
@sleepyfox I get that, but who would have given it otherwise? It will be put to good use, which unlicensed money won’t.