SEO Technology: The AI-Powered Future of Search Optimisation

Search engine optimisation has never been a static discipline, but the period between 2023 and 2025 produced a degree of structural disruption that exceeded anything the industry had seen since Google’s Panda and Penguin algorithmic updates of the early 2010s. The introduction of AI-generated search summaries, the rapid growth of large language model-powered answer engines, […]