Japanese retailer Muji, known for pared-back household goods and logo-free clothing, is betting on its value-for-money skincare products to drive growth at home and abroad. https://www.japantimes.co.jp/business/2026/03/09/companies/muji-skincare-products/?utm_medium=Social&utm_source=mastodon #business #companies #ryohinkeikaku #muji #cosmetics #eastasia #china
Muji is turning simple skincare into its next growth engine

While beauty remains a small share of Muji’s overall sales, its rapid expansion signals the retailer is emerging as one of the few Japanese brands finding new growth in the market.

The Japan Times
@thejapantimes Very interesting Muji is an international brand I am used to seeing in many countries.