Anil DashA lot of folks got very excited about the MacBook Neo — but Apple's been selling a machine with almost these exact specs for *years*. So what did the bright colors and rounded fonts really try to solve? Maybe Apple's embarrassment about serving Walmart customers. https://www.anildash.com/2026/03/08/neo-apple-embarassment/
Саша Морс, here we go again...@anildash the price. the price is what they were trying to solve.
@alexmorse I know it's too hard to click the link and read the article, but THEY HAVE BEEN SELLING A $599 LAPTOP WITH THESE SPECS FOR YEARS.
@anildash I read that dude, first thing. They haven't, they have been occasionally doing this as a refurb. Not available through the main channels, most people will never know.
@alexmorse It's not a refurb! It's a brand new product, that they've been selling both in-store and on the web, continuously, for years. Sorry to be aggro on this, I've had like 5 different people say the same thing. It only went out of stock on Walmart's website the week before last. https://www.walmart.com/ip/Apple-MacBook-Air-13-3-inch-Laptop-Space-Gray-M1-Chip-8GB-RAM-256GB-storage/609040889
@anildash you know what you're doing.
Nit@anildash @alexmorse MacRumors summarised the situation the other week when they noticed the stock ran dry pre-Neo announcement:
> Walmart first began selling the MacBook Air with the M1 chip for $699 in March 2024. The price later dropped to $649, then to $599, and briefly to as low as $549 during a Black Friday sale last year.
https://www.macrumors.com/2026/02/19/m1-macbook-air-out-of-stock-at-walmart/
Your article captures the optics of the situation well.
