BeepDynamic pricing could be coming to your local supermarket
lIlIlIlIlIlIlIt’s going to be hilarious when these get hacked
ZagorathReminder that by law, if the price is listed wrong:
Sometimes the price of an item in store or online at the checkout may not match the displayed or advertised price in store or online. If this happens, even by mistake, the business must either:
- sell the product for the lowest price - either the checkout price, or displayed or advertised price, or
- stop selling the item until the incorrect price is corrected.
Once dynamic pricing is ultimately accepted as the norm, what is the lowest price? Also, if you have the ability to instantly correct pricing “mistakes”, then you never have to stop selling the product. There’s no penalty for gouging people until someone notices, and you can instantly revert to a known tolerable price and start over.
If dynamic pricing is legal, and accepted by the consumer, whether as frequent expected pricing fluctuations, or the worst case scenario of personalised pricing, these protections may well be unenforceable.