The need to have a giant house / car / other oversized, impractical status symbol. It just reeks of insecurity and it’s all bullshit, no one needs houses that big it’s just plain fucking stupid.
Other than American pickups, the rest of them have stayed relatively reasonable sized. Toyota Hilux, Mitsubishi L200, Isuzu D-Max, Volkswagen Amarok, Ford Ranger, Nissan Navara, Mercedes X-Class … There’s plenty to choose from.