The Steam Machine is actually a great prospect — we're just looking at it wrong
The Steam Machine is actually a great prospect — we're just looking at it wrong
So I read this article and a lot of people are saying it’s likely to be priced out of competitiveness in the console space due to the parts shortages.
I understand why they couldn’t sell it at a loss. It’s a general purpose computing device, and it would be too easy for a call centre somewhere to buy 100 of them, which would lead to 0 game sales for Valve…
But why couldn’t they release it at the stupid $900 price point, but then offer a $100 - $200 Steam voucher along with it? It sidesteps the call centre issue because the hardware is still full price, but they recoup (some) of their costs for those that ACTUALLY want is as a games console
but then offer a $100 - $200 Steam voucher along with it?
Then the same thing could occur—users would sell the vouchers or the accounts those vouchers are tied to.
Yes, they would.
This is about competing in the console space though, where eating some of the cost of the hardware is a common practice on the gamble that the more consoles you sell, the more you make in game sales.
The problem for Valve is that they’re selling something that could be used as a general computing device which means that there’s no guarantee that they’d recoup the cost in game sales.
This is a sort of middle ground. I understand what I think you’re saying, that if someone buys the console, and sells the voucher, Valve only stand to recoup $60 with no further game sales…
But on the flip side, that’s a lot of extra bs for a call centre IT department to have go through to list and sell a hundred plus vouchers, if they even manage to sell them. It could happen, but it’s far less appealing than a nice cheap workstation for $700. Any they can’t sell before the vouchers expire is a machine they’ve paid full price for. It makes it a much riskier and more burdensome prospect.
On the consumer side, someone weighing up a $500 playstation and a $900 steam machine is more likely to seriously consider the steam machine if they get $200 of that back in games
The hypothetical call center would be selling Steam Accounts, with… $100 in their Steam Wallets, or w/e.
Which is … well, against Steam policy, though enforcement is spotty.
But that leads into the other part of this:
The call center would have to be making basically fake individual Steam Accounts for each purchased Steam Machine.
And then probably routing them to different addresses. Different home addresses.
Valve sells its hardware directly through Steam.
They ship it to you.
No stores.
Sure, secondary markets always exist, but it is at least kind of hard to like, buy 100 Steam Machines or 100 Steam Decks on one legit Steam Account, they can easily just say uh no, you get a max of 5 or 2 or whatever.
So yeah a call center could pull off buying a bunch of them, in the sense of them being a scam call center that specializes in fraud and identity theft, yeah, they’d be able to figure it out, but it would probably be decently illegal.
Beyond initial development costs, it didn’t cost Valve anything to ship the Index with Alyx though. Bundling in a $200 voucher would be increasing the system price by $160 in direct cost to Valve for no reason, as consumers are likely to spend that after purchasing the system, but might be dissuaded by a high initial purchase price.
A more apt comparison in that scenario would be Valve bundling their entire software library with the Steam Machine, or developing a new game to bundle with it as a means of adding value.
The problem with that solution, from Valve’s perspective, is both the cost of providing the voucher (they would have to pay developers at least 70% of the voucher value) and the risk that an end-consumer that doesn’t intend to use Steam simply converts it to money by selling Steam gifts, replacing a sale they would have otherwise had while not generating additional sales from the Steam Machine user.
The ideal means of doing it to diminish that risk would be to make the voucher not usable for gifts, though Valve would still need to price the system to account for the cost of providing the voucher.
But that is still preferable over no vouchers. The point is, that the machine gets more expensive because of the vouchers, so that Valve does not pay from their own pocket. This way the system gets more expensive for those who don’t want to use it for gaming and have less incentive of buying it. And for the gamer, they would buy games anyway, so its not a big deal.
The only problem with that is, that the system gets more expensive and that is bad.
So I read this article and a lot of people are saying it’s likely to be priced out of competitiveness in the console space due to the parts shortages.
Meh. The parts shortages that everyone is experiencing?
I think this is more a case of what do you consider “competition”? Rivian doesn’t compete with Ford - and Valve doesn’t compete with Microsoft/Sony who outsell Valve 20 to 1.
Perhaps the new Xbox is a signal that Microsoft is scared of Valve and Valve is on to something, but I dont think the Steam Machine needs to be competitive in price to the Xbox to be a success.
“Project Helix will lead in performance and play your Xbox and PC games. Looking forward to chatting about this more with partners and studios at my first GDC next week!”
Valve doesn’t compete with Microsoft/Sony That’s exactly what the article is suggesting they’re doing though, and it certainly makes more sense to compete in that space than in the PC gaming market.
Not to mention there’s speculation that this is why Sony are pulling out of the PC market. Because Steam Machine is aimed at living rooms, which is their domain. Obviously, no idea if there’s any truth to that, but it’s an interesting thought
But why couldn’t they release it at the stupid $900 price point, but then offer a $100 - $200 Steam voucher along with it?
I didn’t think about this; actually a good idea to “force” people into buying Steam and getting into the eco system. Really good point.
Edit: I just read another reply with a really good point. They could just sell the vouchers, even with a slight discount. So a really good point is beaten by another really good point. :D
I understand why they couldn’t sell it at a loss. It’s a general purpose computing device, and it would be too easy for a call centre somewhere to buy 100 of them, which would lead to 0 game sales for Valve…
I’m not saying they will, but I hear people repeat this as if it’s fact, and it’s pretty nieve. They’ve had other products people wanted to scalp, or whatever, before. They have a system for it. You have to have a Steam account older than a set date before you can purchase, and your number of purchases is limited.
That’s even assuming it makes sense. Yeah, the price could be low for the hardware compared to average consumer products, but does that mean it’s lower than the, comperatively, cheap hardware used by offices? Almost certainly not. They probably don’t even have a GPU. They have to compete with gaming hardware prices, not office computers. A low gaming hardware price is still going to be expensive for an office. It’s also going to be expensive for the product for a data center. They have specialty hardware they use that’s purpose-built for the task. Sure, once upon a time the PS was used for a supercomputer. That was a much different time for hardware.
I feel like folks are antsy, because it doesn’t look revolutionarily different from the original Steam Machines, which flopped back then.
But yeah, there actually is a revolutionary difference, which is that the vast majority of games now do run on the new Steam Machines. This has also already been proven to the public with the Steam Deck.
And I do think there is a market of folks looking at a Steam Deck and thinking they don’t need it to be a handheld and would rather have more bang for their buck.
I guess, we will have to see, but I could also imagine the cornered memory market playing into the hands of the Steam Machine, as the better memory efficiency of Linux will let you do more for less.
This checks all the boxes for me as a PC, and as a gaming PC. I am currently using the Steam Deck as a console, and with this I can swap out it and my Laptop (that I use for the business).
The deck will be sent to a good home (my son’s, lol)
If it wasn’t for tariffs and ram prices it would probably have released at a price similar to the Steam Deck where its cheap enough for the hardware that those with some extra spending money might have gotten it.
Would be nice as a secondary PC for those with multiple monitor setups over alt tabbing during games. And nice way to have a dedicated Linux PC for those not wanting to fully leave Windows.
Shame the timeline we ended up in.
Most people don’t own flagship GPUs
_Spec sheet culture has warped our expectations _
We’ve somehow convinced ourselves that everyone and their dog owns bleeding-edge hardware when they really don’t. Only a tiny percentage of users run cards like an RTX 4070 Ti Super or above. The overwhelming majority are on midrange builds with similar VRAM and system memory to what the Steam machine is going to ship with.
Repeating this, because it needs to be repeated.
It is extremely not normal to own a high powered GPU.
Very, extremely, not normal.
Further, you can make a lot of good arguments that nobody fucking bothers optimizing anything anymore, that gameplay, story, writing, art design trump pure graphical realism power.
Real time ray tracing is still a ludicrous, unsustainable, elitist, exclusionary paradigm, from every way you look at it.
Beyond that, … I’m looking at a potential Steam Machine buy… because there will probably be a way to plug an oculink adapter into one of its M.2 ports, figure out where to cut a hole in the case and snake it out, and then you can just attach an eGPU of some kind, with its own PSU, to it, if you want to crank up the gfx even harder.
Then, your next upgrade path is along that paradigm: A superior mobo+cpu combo.