“I understand design to be the process of deciding what is to be made, and planning its making. This definition focuses on the materiality of design. Designers' special expertise is to care about, and so pay attention to, the material quality of our societies. There are obviously non-material outcomes from designing, but what is designerly about design is to determine the best form for things”
https://www.linkedin.com/pulse/service-design-social-complexity-cameron-tonkinwise-h8tzc
