Kevin Rudd saw this coming years ago. From day one, the Murdoch media's core mission has been to delegitimise Labor leaders through relentless personal character assassination. It kicked off the moment Albo became leader — right on script.

#AusPol #murdoch

https://www.youtube.com/shorts/gQjB46S-LFw

Kevin Rudd Saw This Coming #Shorts

YouTube
@mojo You can trace the whole thing back to Keatings media laws to appease Murdoch and try to get more favourable coverage during the election cycle in the early 90s. Spoiler Murdoch ran a smear campaign against Keating and we got Howard.
Unfortunately, this train started with labour.
#auspol
@mojo also Rudds dead to me for what he did to the NDIS

@Gh0stlyM0use Yeah, the '87 rules helped Murdoch build his empire & he rewarded Keating short-term. But the personal character assassination playbook against every Labor leader since? That's pure Murdoch, ongoing & intensifying — Albo's just the latest target. Rudd saw it coming.

#AusPol

@mojo ahh sorry 87. (I felt like was late 80s but felt early 90s was safer. )
Absolutly is all Murdoch, i miss the early 00's form of protest when folks used to call up murdochs talk back and give them greif.
@Gh0stlyM0use Spot on with the '87 slip — us oldies remember! Murdoch's targeting boomers hard these days with the smears & fearmongering. Young folk are mostly immune, scrolling past the noise on socials.
@mojo dont know now, but early 00's there was a major push in schools to improve students' critical thinking in media.... it didnt really stick for some, but it definantly helps navigate the noise.
@mojo mudrake is scum, ofc, but tbf, the most damaging weapon against elbow & co this term is... elbow & co.