When you turn clockwise, you move down when you’re on the right side.

To scroll down, you move the slider on the right side downwards.

Idk, it’s intuitive for me, but I guess that it’s like inverted controls on videogames. What’s comfortable for you depends on how your brain works.

I think of it as a (the world’s ugliest) cogwheel.

I would say scroll down the page if I wanted to see more of the information on the bottom of the page.

The scroll bar needs to move down

Makes sense. Let’s say you are standing with a tower directly in front of you. If you want to look at the top of the tower, you would tilt head back and step back to get a less acute angle. If you want to look at the base, you would step forward.

I find it the most intuitive when thinking about flying a plane.

If there is one stick to control the plane

Imagine a toy plane on top of the stick

To make the plane climb in altitude you’d tilt the back of the toy plane down and point the nose up. That would mean pulling back on the stick.

Now if you stick a head on that stick. To make it look up it would be the same. Pull back.