My revenue-generation suggestion would have been to make the experience of going to the movie theater less of a filthy horrible nightmare, but if you can't do that I guess you need to find some other plan

https://variety.com/2026/film/news/amc-theatres-reserve-best-seats-a-list-stubs-members-1236673087/

(h/t: @Galley)

@jalefkowit @Galley
Sounds like the folks in charge are the type whose idea of a good time mandates that someone else is having a shitty time. Lots of that going around in corporate board rooms these days.
@jalefkowit @Galley I get my cinematic art-house experience in a converted art-deco car-emporium in the centre of town