"Why this matters." As a cybersecurity journalist who receives a ton of pitches from PR folks, and who regularly and happily combs through research reports and blogs, I'm seeing the increasing use of "why this matters" as a phrase or subhead in written material. Also further afield in LinkedIn posts and even crowdsourced product reviews. (Yes, I'm really curious to know "Why this iPhone case matters.")

I suspect this is an artifact of AI-generated writing?

Why this matters: It's driving me nuts.

Why this matters: Seeing these sorts of "tells" makes me less interested in reading whatever is sporting this phrase.

In writing, emphasizing the conceptual takeaway for something can often be super helpful. But in today's fast-moving digital landscape, erm, with the volume of information being flung about these days, ideally if/when people use GenAI, what it generates would serve only as a draft. Subject to be refined. Condensed.

Why this matters: Are these sorts of apparent AI tells synonymous with lazy writing and/or thinking?