@infobeautiful Media sell on emotional attention. A death by heart stroke is emotionally critical for a close person, but on a wide public, far from that person, has a smaller impact than an homicide.
@infobeautiful A corollary is that we're struck most by "the least ordinary". An "extraordinary" death is perceveid as more dangerous by our amygdala, requiring more attention. Here you have what news and ads are targetting.