I've never been to Canada and don't own a car. There is absolutely no reason the Canadian Tire company should have any of my data. But I'm still part of their data breach.

This is such a good example of why privacy is important: because your data is sold, and resold, and resold, to third party companies that are all potential victims.

@pgl
What's the best way through which someone can protect his privacy?
@pgl Maybe they were using your blocklist? X-D

@pgl It is absolutely unreal. The extent of the ad surveillance networks is almost incomprehensible - I've found that when I chat with people who aren't already part of privacy conversations, they truly have no idea how far-reaching this all is.

Also, we're soorry. 😬🙏🇨🇦

@pgl Schools are such an easy victim of this, too! So many different apps, a different set each year! Every one wants an account and their app on your phone. And they charge a 20% processing fee for every ticket to see your kid’s school game! Dystopian!
@pgl the fact that some random retailer has more records than there are humans in the country they operate in… burn it all down.

@pgl

Here I go wandering over to Wikipedia wondering if they own some American brands and I should be looking out for a similar email, but nothing jumps out at me.

Except apparently as of last year, they own the intellectual property of the Hudson Bay Company (est. 1670).

(PS, thanks for the block list! I just realized your name shows up on my computer nearly every time I click a link in an email.)

@IrrationalMethod The full breach notice gives more detail:

https://corp.canadiantire.ca/English/Cyber-Incident/default.aspx

"A data breach occurred in a specific e-commerce database that included customer accounts for Canadian Tire, SportChek, Mark’s/L’Équipeur and Party City."

Canadian Tire Corporation, Limited - Cyber Incident