LadyButterfly she/herGucci criticised for 'AI slop' images ahead of major fashion show
Users of social media - where the marketing campaign has been launched - say it is out of keeping with Gucci’s reputation for luxury.
cygnusGucci is “luxury” for people with no taste, so their use of AI is rather on point. Their cutomers are the same kind of people who think new BMW’s light-up kidney grille makes them look good.
astraeusThe whole point of “”luxury”” is to make something as cheap as possible and then sell it to rubes for extreme profit margins them trying to cost cut on marketing is really on brand
No, that’s only the particular type of “luxury” slop that multinationals sell. There are lots of “luxury” items that don’t fit that definition: traditionally-made bespoke suits and shoes, for example. There’s a guy in the town next to mine who handmakes leather boots. They cost about $500 and he sells only double digits per year. Luxury? Yes. Made as cheaply as possible and sold through brute-force marketing? No.
Yeah, it’s more of a late stage capitalism “luxury” where the difference isn’t so much in the quality as in the price because people conflate “price” with “quality” and “desireability”.
And I do understand it, at least to a degree. I try to do research on more expensive items or ones I’m looking for quality in, but it’s kinda exhausting, and often a cycle of “I want thing, see it in store and remember I want it, look at options, no idea which (if any) are decent and which suck, start looking online, decide I don’t want to do this right now, move on, forget to do research, repeat next time I’m at that store”.
The easy mode of doing that would be look at options, assume cheapest ones suck, most expensive is too much, get one of the ones a little cheaper. At which point, the seller just needs to set a higher price to get a sale on the crappy ones.
It is really hard. IME the tactic with the highest success rate is buying older luxury goods - something from the 70s or earlier. Obviously this doesn’t work for clothing, but for things like furniture it’s great, or even houses themselves; those built before the 90s are enormously higher quality than modern “luxury” houses made of OSB and gray-painted cardboard. Clothing is much more difficult, especially outside of Europe, where they still have companies making things with care using high-quality fabric.
I guess the crux of the issue is that luxury used to mean quality, not ostentation. A Mercedes from the 70s doesn’t “seem” luxurious to the modern eye until you start interacting with the switchgear or opening and closing doors. Same thing for the sofa framed with real wood and metal springs and upholstered in outstanding fabric - you can’t tell why it’s better than IKEA by looking at a photo.
Going for less known names can also help, as they are trying to build/maintain a reputation in addition to sales.
IKEA is an interesting brand because it spans from incredibly cheap to nice quality, and personally, I find the cheapness is more in the material selection than the design. Like the furniture I got from them at my last place all survived the move to my current place, even the one I got frustrated with and stopped caring if it made it when taking it apart, it still stands solid today. They are one of the few that has decent value, though their prices can get pretty high at the high end.
First_Thunder
was a great looking car though
Gucci Fashion is SO High Quality that you Can’t even PAY a REAL HUMAN to Wear it!
-Gucci!
I think ousourcing to ai is very much in keeping with reputations of luxury.
Luxury was always toxic. By definition, it implies a lack of worthiness in spite of access/ownership. Maybe now, people will start to see how these cookies really crumble.
Gucci and many other so called “luxury” brands aren’t sold to the wealthy but rather middle class buyers that are desperately trying to project an image of wealth. It’s why they have tacky giant logo plastered all over them to scream “Look at me! I’ve spent a lot of money on this!” To me that just screams insecurity.