Genuine and possibly dumb question

Why do watch makers advertise "quartz"?

Is it the name of the movement or the actual mineral? Isn't it like one of the cheapest and most abundant minerals? Why is it worthy of advertising?

I never understood this.

@chu
Yes, they use quartz crystals.
It's a cool technology and has a bunch of advantages over previous watchmaking tech, like being able to use a battery to power it instead of having to carefully craft ways of storing winding energy. It's also intrinsically more accurate because the electrical timekeeping isn't affected by gravity variations, let alone engineering limitations. Plus it's cheaper to make.
I wonder if the point of advertising quartz movements is because such cheap watches couldn't possibly be any good if they were old style mechanical timepieces.