If you've ever wondered why every brand in the world makes you download 50+ MB of gunk just to interact with them on your phone, give this brilliantly clear explanation by Alex Moore of @owa and @kateholterhoff of @redmonk a listen:

If you've ever wondered why every brand in the world makes you download 50+ MB of gunk just to interact with them on your phone, give this brilliantly clear explanation by Alex Moore of @owa and @kateholterhoff of @redmonk a listen:
