Have you ever noticed how we spend hours choosing flights and hotels…

…and about 2 minutes choosing a rental car?

Usually sorted by lowest price.

$5 per day feels like a win.

Until pickup.

Cheap isn’t always risky – but “too cheap” without context usually means uncertainty.

Travel decisions are emotional.
Rental decisions are logistical.

That’s where friction starts.

#Travel #RoadTrip #CarRental #TravelPlanning #CarRentalRating