Brainwashing, 2026 edition. This paper shows how X's algorithmic feed shifts people's views rightwards. It's a sophisticated, highly effective form of reorientation. And it is utterly chilling. If you're still on that platform, unhook yourself now. www.nature.com/articles/s41...

The political effects of X’s f...
The political effects of X’s feed algorithm - Nature

Among users initially on a chronological feed, 7 weeks of exposure to X’s algorithmic feed in 2023 shifted political attitudes and account-following behaviour in a more conservative direction compared with those remaining on a chronological feed, whereas switching the feed setting in the opposite direction, from algorithmic to chronological, had no effect.

Nature
The role of Musk's X in the 2020s is remarkably similar to that of Rothermere's Daily Mail in the 1920s and 1930s. It pushed a narrative which claimed we were being "swamped" by "aliens" (mostly meaning Jews), undermining British interests and values, threatening "our" women and children ...
@georgemonbiot.bsky.social
It would be asking a lot for Musk to have an original idea. Like most of this lot, he takes discredited (and appalling) ideas and fictional dystopias, and uses them as a playbook.