Mastodawn

We're just scanning for the bear...

I’m not buying that heatmap data. Why are almost all the dots on the left red? That would mean that women pick a random spot and focus on that for an extended period of time before moving on to the next. This is not really how you’d investigate a scene. The right images are much more believable to me: Short glances at random points to get an overview of the scene and then re-investigating points of interest.

I am a man, though. Women: Do you really stare random points into oblivion?

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III

I’m not buying that heatmap data.

In the article they note that they participants were shown photos and told to click on areas that caught their attention. The results show that women paid more attention to the periphery. No eye tracking, no long focus.