So, @joeltosi and I are working on a book. It has a fictional component with a fictional company. And we're gearing up for our pre-sales launch. As it happens, pre-sales will start close to April 1. You maybe see where this is going.

Yup, I've just finished a rough cut of a 90 second video ad spot that has me cracking up so hard I can't breathe. Maybe others won't find it as hilarious as I do. But the buzzwords, oh my word the buzzwords. Much enterprisey, so platform.