Why do I keep seeing people that use #Emacs #OrgMode with an external static website generator, usually Hugo, to make a website? Is there something wrong with the org-publish subsystem that comes with org-mode? It seems to work well to me.

Or maybe there's nothing wrong per se with org-publish, but Hugo is somehow better? I can't really imagine Hugo is more extensible than org-publish, but maybe it's better in some other way?

@oantolin I expect it's because popular SSGs come with lots of themes, and that they often have convenient build/publish workflow support in github.

@sanityinc @oantolin 100% this, I’d switch to org-publish in an instant if there was even half the ecosystem of Hugo.

Hugo is already a niche but org-publish is a niche (emacs) within a niche (org-mode) within a niche (org-publish).

@mrg @sanityinc An ecosystem! Do static site generators really need so much external help? What would you want in your ecosystem half the size of Hugo's?
@sanityinc This is the kind of answer I was looking for: something in my blind spot! I don't really care about themes or having github rebuild my website automatically, so this didn't occur to me; but having heard it, I do understand lots of people might like those features.
@oantolin @sanityinc I just came here to say the same. My organization offers Hugo support via GitLab, and so I went with that.
@oantolin @sanityinc
Hugo is better than Jekyll. I'm tired of ruby too.
I've been considering Zola if I can find a theme I like.