Why do I keep seeing people that use #Emacs #OrgMode with an external static website generator, usually Hugo, to make a website? Is there something wrong with the org-publish subsystem that comes with org-mode? It seems to work well to me.

Or maybe there's nothing wrong per se with org-publish, but Hugo is somehow better? I can't really imagine Hugo is more extensible than org-publish, but maybe it's better in some other way?

@oantolin maybe most people do not know how capable org-publish is? Or they „google“ aka nowadays „ask some chatbot“ what’s best for static website generation in emacs?
And than maybe Hugo seems to be better, because it brings with it a more polished ecosystem, tutorials, videos etc.? In the end for most people it’s all about felt convenience.
@datenschauer This seems very likely to me. It's also not all that different from how I decided to use org-publish. A static website generator seemed like something that Org might include, because I knew it has an HTML exporter and it seemed likely someone had written a function to call the exporter while looping over files. So I checked the manual, found it, tried it and since it works just fine I've never needed another static website generator. I would say that I wound up with org-publish because I search in the manuals of software I have installed before googling, but reading manuals is quite an old-fashioned habit.