Deborah PickettI know we’ve got a shitton of corporations naming themselves after the dystopian things in Lord of the Rings, but has anyone cut right to the chase and called their product “Omelas” yet?
Techbros read Tolkien but they do not read Le Guin.
Elizabeth M, stationer@futzle I think they watch Tolkien and Le Guin hasn't been translated to film 🙄
calcifer 
@elzbethmrgn @futzle uh… Lathe of Heaven has been a movie twice, and Wizard of Earthsea was done by Studio Ghibli and then (very very badly) by SciFi.
Le Guin is one of my all time favorites, and it’s a travesty her work never got A-list adaptation, but there is still film. And opera. And plays and musicals.
RustyRing@calcifer @elzbethmrgn @futzle
Sounds like that's the problem here (after the obvious existential threat of illiteracy that endangers our entire species): the marketing-industrial complex.
Tolkien's been judged a "draw", so he's saturation-marketed, therefore even STEM majors know him.
LeGuin is not judged a draw, so adaptations of her work muddle along in obscurity – only viewed by intellectuals who have or would have read her anyway.