If this new chatbot is so efficient, why do you need to force your employees to use it? Why do you need to advertise the fact that you are using it? Are you that insecure?

If I truly had a powerful tool, I would not talk about it. I would only show it to my employees, asking them to not tell the competition about it. And I will let the employees discover by themselves how efficient it is by giving bonuses to the most efficient.

@ploum My take is that for most companies in 2026 their product is not an app, or services, or even users. Their product is their stock, and they only need to create the appearance of increased productivity. Hence shouting it from the rooftops.

@dvshkn @ploum On top of that there's a Keynesian beauty contest dynamic that makes this sort of signalling even more important.

Most important task is making yourself look like you're doing things that people think will convince others that you're going to be popular.