@designthinkingcomic Image description:
Comic: Influencers explained.
Old woman: “I'm sorry Jimmy, I just don't think I really understand what it is that you 'Influencers' do. I think i'm too old to ever understand your job.”
Young man at computer with mobile phone: “Well Gran, think of it like this:
I've created a communal village and I tell lies about what my life is like there to attract other people to join in and follow me. Then I trick them into spending money on things I tell them are