@kathimmel they were one of the few companies to lose their B-Corp accreditation. Not a great look really

@JimmyB no, not at all. at the end of the day, profit was their only motive & their beer was for shite.

@kathimmel @JimmyB
Having started the BCorp accreditation process a few years ago for my own business, it’s bullshit how it’s metrics are ranked and because of that corporations can get away with a lot while calling themselves a benefit corporation, and if your company is really a benefit but you aren’t huge, they are penalized. It’s pay to play & it’s PRwash mostly.

@kathimmel @JoBlakely my company is giving up it’s very hard and expensively won B-Corp certification when we are assessed next year. Too expensive for no meaningful benefit. And there needed to be commercial benefit coz we don’t need others to tell us how to behave. And there been none

@JimmyB @JoBlakely it's disappointing to know that b-corp is a meaningless designation. :( makes me wonder about all the other certifications i look out for as some sort of assurance that a product is made by people who give a toss.

@kathimmel @JimmyB some companies are more sincere than others. It’s not a great metric because it can be rigged in favor large corporations doing the least at the expense of small corporations doing the most.
I was very disappointed and disillusioned by the program certification process.
You can still register your business as a Benefit corporation without paying for their ‘approval’.

@JoBlakely @JimmyB well, it's kind of worthless if you have to guess who's sincere & who's not. :(