@kkarhan @marado This applies more to software than people, but fundamentally, most humans find change scarry, and find comfort in familiarity. And after decades of Windows being the default choice, often the only one people knew of, to the point computers running Windows was as much a fact of life as the sky being blue, now they're struggling with the idea of change more than anything. Deep down they know the windows ship is beyond fucked and waiting to blow up, but they don't want to accept that and keep making up excuses to stay, and as time goes on and those excuses are proven wrong, pride also becomes a factor where ditching the burning ship also means admitting you were wrong before and every psychologist can tell you there's nothing the human brain hates doing more than that, and I'm sure you've observed that second mechanism with Trump voters.
tl;dr: humans are still just monkeys