(Nobody actually asked why, but I imagine someone must have thought it.) Curiosity is one reason, the other is a recent offline discussion about whether we are hindering a more wide spread adoption of the Fediverse because we dislike advertisements. It’s possible that brands and “influencer”-type people aren’t getting the kick they’re used to from the Fediverse because there are no metrics showing how many people have seen a post. Perhaps it’s different with your own instance – I don’t know!
2/7

For the sake of argument, let’s assume that people would want to test the waters by creating an account on an established instance before committing to setting up their own, even if they have the necessary knowledge and funds. I think people have become accustomed to the insane numbers on commercial social media: millions of views, thousands of likes and hundreds of comments. (I have never been part of this; my profession is too niche. Classical music accounts for just 2–5% of music sales,
3/7

… and opera is primarily a live art form, so its market share is so small as to be essentially unmeasurable. I never bothered to find out how many people I reach vs how many interactions a post gets. I really couldn’t care less!) Brands and “Influencer”-minded people, even people just used to commercial socials testing the fediverse might feel like it is not working for them and leave again, so I was wondering about the *potential* reach of a toot.
4/7

I feel like I get more meaningful interaction (and perhaps even ticket sales!) from a Mastodon post about an upcoming show than from posts on other social media platforms. But a “feeling” dosen’t help when trying to convince people to join. Or to get active. My current theater @staatstheaterdarmstadt is on here since 2022 – zero posts! I would like them to get active or even set up their own instance. I think every theater should have its own instance! It can’t be more work than FB and IG.
5/7

All theaters have websites. I’m not tech-savvy (my husband takes care of that for me), but it seems to me that if you have a website and domain, setting up a Mastodon server can’t be that hard. Perhaps it’s even possible to run it as an outlet only, then they wouldn’t have to deal with moderation. I think every publicly funded entity should have a presence on the Fediverse instead of commercial social media. (Or at least in addition to.) My experimental toot is meant to create an example …
6/7