@DigiAntiquarian very good depth in the backstory here, a bunch of things I thought I knew but didn't.
I did recall the backlash on newsgroups about Ed's work, but this bit on how he was brought onboard is enlightening.
"Electronic Arts was taking a more and more hands-on role as Origin’s fortunes declined. A pair of executives named Neil Young and Chris Yates had been parachuted in from the Silicon Valley mother ship to become Origin’s new General Manager and Chief Technical Officer respectively. Much to the old team’s surprise, they opted to restart Ultima IX in late 1997. They read the massive success of the CRPG-lite Diablo as a sign that the genre might not be as dead to gamers as everyone had thought, especially if it was given an audiovisual facelift and, following the example of Diablo, had its gameplay greatly simplified. A producer named Edward Alexander Del Castillo was hired away from Westwood Studios, where he had been in charge of the mega-selling Command & Conquer series of real-time-strategy games. If anyone could figure out how to make the latest single-player Ultima seem relevant to fans of more recent gameplay paradigms, it ought to be him."
@DigiAntiquarian oh yeah the epic rants about how the game is about baking bread in response to this...
"Ultimas are not about stick men and baking bread. ... "