During the COVID lockdowns, and to a lesser degree when the Evergiven got stuck, we saw to how much the Just In Time invisible chains of production and distribution around us affect our lives. As climate change significantly disrupt farming throughout the world, we'll continue to see similar effects.

I'm all for global chains of distribution: specialization is real and you won't ever grow bananas in Alaska (even if Iceland showed it is technically possible last century), manufacture a computer chip in Paris or produce wine in Greenland, but we as consumers have to accept and understand that having pineapple out of season anywhere in the planet is not reasonable at the prices we're used to paying. In some French super markets I've seen signs on the produce next to the price with the country of origin and helpful information of when the growing season is. I found that as an excellent nudge for the almost entirely fictional homo economicus. I'd like us to surface that information to everyone for everything. Maybe that way people would understand just how connected we are.